THE FUTURE OF THE SECTOR STARTS HERE!
Get ready for two days of immersion in innovation and trends.
Days
Hours
Minutes
Seconds
CHECK OUT OUR PROGRAM
No lectures found for this filter that day.
August 6th
| 8am – 9am
Em Breve
WELCOME COFFEE
Breakfast & Networking
Valeska Ciré
Country Manager Brazil at IFPA
August 6th
| 9:15am – 9:30am
Em Breve
OPENING
Welcome & Introductions
Cathy Burns
CEO at IFPA
August 6th
| 9:30am – 10:20am
Em Breve
LECTURE
State of the Industry - Brazil
Join us for this session to hear from IFPA’s CEO, Cathy Burns, as she shares the latest global information, research, and what it means to IFPA members in Brazil.
Adriana Murasaki
Food & Nutrition Research Analyst at Euromonitor International
August 7th
| 10:20am – 11:15am
Em Breve
LECTURE
Global consumer trends: Opportunities for fresh produce in the European and Asian markets
Each year, Euromonitor International unveils the global consumer trends expected to shape markets through 2025, providing strategic guidance for businesses. In the IFPA Brazil Conference, Euromonitor International will spotlight key trends in the European and Asian market impacting fresh producers in the Brazilian market. The objective is to illustrate how these trends can drive a more customer-focused approach within the agroindustry, emphasizing their relevance and practical application to the local market.
August 6th
| 11:10am – 11:15am
Em Breve
WRAP-UP
Closing Remarks
August 6th
| 11:30am
Em Breve
EXHIBITION
Expo Opening
August 6th
| 1pm – 6pm
Em Breve
ARENA TALKS
Dynamic Pitches at Arena Talks
Open to all Fair participants!
August 6th
| 6pm
Em Breve
HAPPY HOUR
Happy Hour
August 6th
| 7pm
Em Breve
CLOSURE
Expo Closing
August 7th
| 8am – 9am
Em Breve
WELCOME COFFEE
Breakfast & Networking
August 7th
| 9:15am – 9:30am
macro 01
OPENING
Opening
Mark Madden
Vice President, International Marketing & Licensing at Sunkist Growers, Inc.
August 7th
| 09:30am – 10:20am
Em Breve
LECTURE
How to create differentiation
Join us as Sunkist presents a compelling case of creating value, fresh produce innovation, and world-class branding. They will share a true blueprint for those aiming to shift from a price-and-volume model to a strategy based on differentiation, reputation, and higher margins. This session will offer valuable information for the entire value chain - from growers to retailers.
Mediação: Jessica Keller
Vice President, Global Industry Relations at IFPA
Tamara Muruetagoiena
Vice President of Sustainability at IFPA
Luiz Roberto Barcelos
Founding partner of Agrícola Famosa, Chairman of ABRAFRUTAS and IFPA Board Member
August 6th
| 10:20am – 11:10am
Em Breve
PANEL
Agriculture as Climate Solution: Insights from COP30 and Brazil's Sustainability Leadership
As the global conversation around climate action intensifies, the agricultural sector is stepping up not only as a stakeholder—but as a critical part of the solution. This session will include key takeaways from the recent United Nations COP30 event and explore how these developments intersect with Brazil’s unique environmental landscape.
Panelists will examine Brazil’s growing leadership in sustainable agriculture, the implications of COP30 for global and local produce industries, and how IFPA members can stay ahead of policy, market, and environmental shifts. The discussion will reinforce the powerful narrative that agriculture—particularly in Brazil—is not the cause of climate change, but a vital tool to combat it. Don’t miss this opportunity to align your business with the future of sustainability and climate-smart agriculture.
August 7th
| 11:15am – 11:20am
Em Breve
WRAP-UP
Closing Remarks
August 7th
| 11:30am
Em Breve
EXHIBITION
Expo Opening
August 7th
| 1pm – 6pm
Em Breve
ARENA TALKS
Dynamic Pitches at Arena Talks
Open to all Fair participants!
August 7th
| 7pm
macro 01
CLOSURE
Expo Closing
August 6th
| 1pm – 6pm
Em Breve
ARENA TALKS
Dynamic Pitches at Arena Talks
Open to all Fair participants!
August 6th
| 6pm
Em Breve
HAPPY HOUR
Happy Hour
August 6th
| 7pm
Em Breve
CLOSURE
Expo Closing
August 6th
| 8am – 9am
Em Breve
WELCOME COFFEE
Breakfast & Networking
Cathy Burns
CEO at IFPA
August 6th
| 9:30am – 10:20am
Em Breve
LECTURE
State of the Industry - Brazil
Join us for this session to hear from IFPA’s CEO, Cathy Burns, as she shares the latest global information, research, and what it means to IFPA members in Brazil.
Valeska Ciré
Country Manager Brazil at IFPA
August 6th
| 9:15am – 9:30am
Em Breve
OPENING
Welcome & Introductions
Mediação: Jessica Keller
Vice President, Global Industry Relations at IFPA
Tamara Muruetagoiena
Vice President of Sustainability at IFPA
Luiz Roberto Barcelos
Founding partner of Agrícola Famosa, Chairman of ABRAFRUTAS and IFPA Board Member
August 6th
| 10:20am – 11:10am
Em Breve
PANEL
Agriculture as Climate Solution: Insights from COP30 and Brazil's Sustainability Leadership
As the global conversation around climate action intensifies, the agricultural sector is stepping up not only as a stakeholder—but as a critical part of the solution. This session will include key takeaways from the recent United Nations COP30 event and explore how these developments intersect with Brazil’s unique environmental landscape.
Panelists will examine Brazil’s growing leadership in sustainable agriculture, the implications of COP30 for global and local produce industries, and how IFPA members can stay ahead of policy, market, and environmental shifts. The discussion will reinforce the powerful narrative that agriculture—particularly in Brazil—is not the cause of climate change, but a vital tool to combat it. Don’t miss this opportunity to align your business with the future of sustainability and climate-smart agriculture.
August 6th
| 11:10am – 11:15am
Em Breve
WRAP-UP
Closing Remarks
August 6th
| 11:30am
Em Breve
EXHIBITION
Expo Opening
August 7th
| 1pm – 6pm
Em Breve
ARENA TALKS
Dynamic Pitches at Arena Talks
Open to all Fair participants!
August 7th
| 7pm
macro 01
CLOSURE
Expo Closing
August 7th
| 8am – 9am
Em Breve
WELCOME COFFEE
Breakfast & Networking
August 7th
| 9:15am – 9:30am
macro 01
OPENING
Opening
Mark Madden
Vice President, International Marketing & Licensing at Sunkist Growers, Inc.
August 7th
| 09:30am – 10:20am
Em Breve
LECTURE
How to create differentiation
Join us as Sunkist presents a compelling case of creating value, fresh produce innovation, and world-class branding. They will share a true blueprint for those aiming to shift from a price-and-volume model to a strategy based on differentiation, reputation, and higher margins. This session will offer valuable information for the entire value chain - from growers to retailers.
Adriana Murasaki
Food & Nutrition Research Analyst at Euromonitor International
August 7th
| 10:20am – 11:15am
Em Breve
LECTURE
Global consumer trends: Opportunities for fresh produce in the European and Asian markets
Each year, Euromonitor International unveils the global consumer trends expected to shape markets through 2025, providing strategic guidance for businesses. In the IFPA Brazil Conference, Euromonitor International will spotlight key trends in the European and Asian market impacting fresh producers in the Brazilian market. The objective is to illustrate how these trends can drive a more customer-focused approach within the agroindustry, emphasizing their relevance and practical application to the local market.
August 7th
| 11:15am – 11:20am
Em Breve
WRAP-UP
Closing Remarks
August 7th
| 11:30am
Em Breve
EXHIBITION
Expo Opening
CLICKS
FROM THE LATEST CONFERENCES
GREAT LEADERS ARE YET TO BE ANNOUNCED TO JOIN US
The conference will bring together a select team of global leaders, offering exclusive and highly strategic content.
