• THE TRADE FAIR SPECIALIZED IN THE FRUIT, FLOWER, VEGETABLE, GREENS, AND EGG MARKET IN LATIN AMERICA.
I WANT TO EXHIBIT
I WANT TO ATTEND
  • Conference: 8:00 a.m. to 11:30 a.m.
  • Exhibition: 11:30 a.m. to 7:00 p.m.

LATIN AMERICA’S SPECIALIZED BUSINESS EVENT FOR THE FRESH PRODUCE & FLORAL MARKET

Connect with the entire ecosystem of Fresh Fruit, Vegetables, Flowers, and Eggs. As the specialized meeting point for the sector, we provide high-level networking and exclusive industry trends.
I WANT TO EXHIBIT
I WANT TO ATTEND

TIME REMAINING

Days
Hours
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UNTIL THE BRAZIL CONFERENCE & EXPO:

THE BRAZIL CONFERENCE & EXPO

Organized by the International Fresh Produce Association (IFPA) in partnership with Francal, this is the specialized business event for the Fresh Produce and Floral industry in Latin America.

Unlike general food shows, we offer a curated environment for producers, exporters, importers, distributors, and retailers to close deals and gain strategic knowledge.

NUMBERS

The numbers prove its success and consolidate the event as a major driver of business and networking for the Fruits, Flowers, Vegetables, Greens, and Eggs sector.

VISITORS
0
SPONSOR BRANDS
0
BRAZILIAN STATES REPRESENTED
0
COUNTRIES
0
SQM OF EVENT SPACE
0
EXHIBITING BRANDS
0
HOURS OF CONTENT
0
DAY EVENT
0

DOWNLOAD THE POST SHOW REPORT Check out the highlights and key information from the 2025 Post Show.

PORTUGUESE
ENGLISH

IFPA CAST – THE OFFICIAL PODCAST OF THE BRAZIL CONFERENCE & EXPO

A space where the voices of the fresh produce and floral industry take center stage. Exclusive content featuring industry leaders, experts, and inspiring stories that connect the entire supply chain.

Follow us on YouTube and don’t miss a single episode!

LEADING NAMES TOOK THE STAGE AT THE BRAZIL CONFERENCE & EXPO

In 2025, the event featured the presence of influential names in the sector, bringing together national and international leaders with extensive experience.

CATHY BURNS CEO

International Fresh Produce Association

VALESKA CIRÉ Country Manager Brazil

International Fresh Produce Association

JÉSSICA KELLER Vice President of Global Industry Relations

International Fresh Produce Association

TAMARA MURUETAGOIENA Vice President of Sustainability

International Fresh Produce Association

LUIZ ROBERTO BARCELOS Chairman of ABRAFRUTAS

Co-founder of Agrícola Famosa and member of the IFPA Board of Directors

MARK MADDEN Vice President of International Marketing & Licensing

Sunkist Growers Inc.

ADRIANA MURASAKI Food & Nutrition Research

Euromonitor International

RODRIGO BARROS CEO & Founder

Boali

ARNIBO BRAATZ JÚNIOR CEO & Managing Partner

Audax Consultoria Tributária

GIAMPAOLO BUSO CEO

PariPassu

DAL GOMES Marketing & Membership Coordinator

International Fresh Produce Association

ANNELIES BLAAUWKAMER Brand Manager

Rijk Zwaan

MARIA AMÉLIA MARTINEZ Head of Sales

HB Pooling

JOÃO PAULO QUEIROGA Sales Executive

KPM Logistics

STEVE ALAERTS Director

Foodcareplus

JUNIOR LUCATO Commercial Director

Citricola Lucato

MARCEL HIROI National Fresh Produce Manager

Sam’s Club Brasil

LUIZ CLÁUDIO HASS CEO

Germinares Consultoria

MARCELO TIMMERMANS CEO & Founder

TimLog Logística

VANESSA ZANOTTO CXO (Chief Experience Officer)

TimLog Logística

WHO EXHIBITS

  • Fruits
  • Flowers & Plants
  • Vegetables & Leafy Greens
  • Eggs
  • Fresh herbs and spices
  • Ready-to-eat fresh products
  • Oilseeds / Nuts
  • Value-added products (frozen, preserved, concentrated)
  • Organizations and Associations
  • Packaging and Preservation Solutions
  • Agricultural Equipment
  • Software and Technology Solutions
  • Bonded Warehousing
  • Export Services
  • Warehouse and Distribution Center Management
  • Import Services
  • Last-Mile Delivery
  • Freight Forwarding
  • International Cargo Tracking
  • Domestic Cargo Tracking
  • Customs Brokerage Services
  • International Sea, Air, and Road Transportation
  • Domestic Sea, Air, and Road Transportation
  • Refrigerated Transportation

ACCESS TO DECISION-MAKERS AND MARKET LEADERS

EXCLUSIVE BUSINESS OPPORTUNITIES

GLOBAL VISIBILITY IN THE SECTOR

INSIGHTS INTO TRENDS AND INNOVATION

EXPANSION INTO NEW MARKETS

WHO ATTENDS

SENIOR-LEVEL RETAILERS AND WHOLESALERS (SPECIALIZED BUYERS)

FOOD SERVICE PROFESSIONALS

IMPORTERS AND EXPORTERS

PRODUCERS / GROWERS

ASSOCIATIONS AND GOVERNMENT ENTITIES

PRESS AND INFLUENCERS

SOLUTION AND SERVICE PROVIDERS

SOME RETAIL CHAINS THAT VISITED THE EVENT IN THE 2025 EDITION

EVENT HIGHLIGHTS

View the full photo gallery

ACCESS THE FULL GALLERY

TRAVEL WITH COMFORT AND SAVINGS

Tune is the official business travel agency of The Brazil Conference & Expo. Created by Francal—an industry leader in business events—it offers complete solutions for airfare, accommodations, and local transportation, so you can focus on what truly matters: building connections and seizing the best market opportunities.

CHECK TRAVEL DEALS

NEWS & UPDATES

Press releases

SEE ALL PRESS RELEASES

QUESTIONS & INFORMATION

Registrations for 2026 are now open! Click here https://freshproduce.com.br/quero-visitar/ to secure your badge.

Fees vary depending on the current tier and pass category (Only Expo or VIP Experience). Please check the updated pricing table on our official website [Insert link].

For online purchases: International Credit Card. (Note: Pix and Boleto are available for Brazilian residents only).

Visitors must be at least 16 years old, except for infants up to 2 years old and children with special needs.

Yes, the venue offers a food court.

This pass grants access to the exhibition floor and exclusive Arena Talks sessions. In the last edition, we welcomed 150 exhibitors and leading brands. Be part of this movement! Check out the confirmed exhibitors by [clicking here]. Registrations are open—secure your pass now!

By choosing the VIP Experience, you unlock a world of exclusive opportunities:

  • VIP Breakfast: Start your day with an exclusive breakfast in a sophisticated setting for high-level networking.
  • Conference: Global leaders share strategies covering technology, consumer behavior, and market evolution.
  • Arena Talks: Practical solutions to your business challenges focused on operational efficiency.
  • Exclusive VIP Lounge: Relax or work in a comfortable environment with Wi-Fi and meeting space.
  • Full Access to the Exhibition: Explore technologies and product launches.

    Don’t miss this unique opportunity to be part of Latin America’s largest community! Click here and be among the first to secure your spot!

 

Yes. Visit our official travel and accommodation partner: https://tuneviagens.com.br/

 
  • São Paulo International Airport (GRU): 24.1 km (Approx. 40-60 min drive depending on traffic).
  • São Paulo–Congonhas Airport (CGH): 16.5 km (Approx. 30-50 min drive depending on traffic).
 
Yes. Parking is available next to Expo Center Norte, Yellow Pavilion. Managed by the venue (prices subject to change).
Senior-level retail and food service buyers, and leading professionals from the Fresh Produce industry.
Yes, a dedicated luggage storage area is available.

Contact us at visitante@francal.com.br or through our social media channels.

ORGANIZER

PROMOTION

PLATINUM SPONSORSHIP

GOLD SPONSORSHIP

SILVER SPONSORSHIP

BRONZE SPONSORSHIP

MEDIA PARTNERS

INSTITUTIONAL SUPPORTERS

OFFICIAL SOCIAL PARTNER

OFFICIAL TRAVEL AGENCY

OFFICIAL AIR SUPPORT

OFFICIAL TRANSPORTATION

VENUE

RECYCLING

ESG PARTNER

MEMBER OF

OFFICIAL PRINT SHOP

SUPPORT

INSURANCE PARTNER

BUSINESS SCHOOL PARTNER

WE VALUE YOUR OPINION

Share your questions, suggestions, or feedback in this space. Our team is here to listen and respond as quickly as possible. Send us your message!

visitante@francal.com.br

  • August 4 & 5, 2026
  • Distrito Anhembi, São Paulo
  • Conference: 8:00 AM to 11:30 AM
    Exhibition: 11:30 AM to 7:00 PM
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  • SUPPORT AND INFORMATION
  • Exhibitor support:
  • comercial@francal.com.br
  • Visitor support:
  • visitante@francal.com.br

Promotion:

Organization:

Francal Feiras Empreendimentos LTDA – 50.230.978/0004-60
© Copyright | Francal Feiras. All rights reserved.
Hello! How are you?

I’m Valeska Oliveira Ciré, Country Manager of IFPA Brazil.

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