Confirmed Speakers – IFPA – International Fresh Produce Association

CONFERENCE

Cathy
burns

CEO of IFPA

Don’t miss this exclusive session with the CEO of IFPA, Cathy Burns! Discover the latest global insights and groundbreaking research that directly impact IFPA members in Brazil. Learn about the trends and opportunities that can transform your business and position yourself ahead of the curve. Join us and stay informed about what truly matters for the future of the industry!

CONFERENCE

Arthur
Igreja

Business mentor

Arthur Igreja is a speaker at over 150 events per year such as TEDx in Brazil, Europe, the United States, and South America. He is the author of the best-selling book on innovation “”Convenience is the Name of the Business.””

Arthur is a columnist on Radio CBN and is interviewed weekly on channels such as CNN, GloboNews, BandNews, and RecordNews. He holds a Masters in International Business from Georgetown University in the USA, a Corporate Masters of Business Administration from ESADE in Spain, an Executive Master’s in Business Management from FGV, executive certifications from Harvard and Cambridge, a post-MBA in Negotiation from FGV, and an MBA from FGV.

CONFERENCE

Darren Seifer

Executive Director and Food Trends Specialist of Circana

Nationally recognized food trends expert, executive, and thought leader, Darren has 13 years of experience operating at the intersection of public relations and content marketing to drive opportunities. He blends the art and science of data analysis to make diverse data meaningful, understand trends, and influence business strategies. Darren began by analyzing individual grocery categories in point-of-sale, panel, and analytical data, and now serves as Executive Director at Circana, overseeing large-scale consumption trends analysis.

CONFERENCE

João Branco

Professor/ Palestrante/ Colunista/ Profissional de Marketing aclamado pelo Mercado

João Branco is one of the top ten marketing professionals in Brazil according to Forbes.

As Vice President of Marketing at McDonald’s, he led the team that broke all records in the history of “Méqui” in Brazil. João is a Professor and Columnist for Forbes, Exame, and UOL. He is the author of the best-selling book “Dê Propósito” and the book

“Desmarketize-se,” both of which have been listed among the best-sellers in Brazil over 20 times. With over 500k followers on his social media, he is one of the most influential executives, and his writings are read by over 3 million people per month.

CONFERENCE

Samuel Vânio Costa Júnior

CEO of Grupo Enxuto

Samuel Vânio Costa Júnior. At 49 years old and with over 31 years dedicated to retail and service industry, the CEO of Grupo Enxuto brings experience gained as an executive in major national and multinational players, including Carrefour, Walmart, Dia Group, Bompreço, and Gran Sapore. In retail, he began his career in accounting and finance, progressing over the years to executive roles in various areas of the business.

Certified Counselor by the Brazilian Institute of Corporate Governance (IBGC), specializing in Strategic and Economic Business Management from Fundação Getúlio Vargas (FGV), with expertise in Design Thinking from the Instituto Europeo di Design. He holds a background in Marketing and is a member of “”Eles Por Elas,”” supporting the Women in Retail Institute (IMDV).

He is a co-author of the book “”Conversando com Mentes Brilhantes sobre Inteligência Emocional”” published by Schoba, resulting from collaborative input and co-creation with over 50 senior executives from organizations worldwide.

IFPA TALKS

New 2024

TALKS

Andrés
da Silva

Consultant and Founding Partner of EACEA – Solutions in Protected Cultivation

Consultant and founding partner of EACEA, a company specialized in Controlled Environment Agriculture, he is an agricultural engineer with specialization in post-harvest technologies from Université Laval. He has over 20 years of experience in controlled environment crop production in Canada, the USA, Mexico, and Brazil. Since 2022, he has been a guest professor at the Plasticulture Engineering Center of UNICAMP.

TALKS

Arnibo
Braatz Júnior

Managing Partner of Audax Consultoria Tributária

Graduated in Accounting from the University of Western Santa Catarina, with specializations in Audit, Financial Management, and Tax Law from FGV. He is a Managing Partner at Audax Consultoria Tributária, specializing in tax credits and fiscal benefits reimbursement, with over 15 years of experience, particularly in the agribusiness sector with a focus on fruits and vegetables.

TALKS

Bruno Benassi

CEO of Benassi SP

Bruno Benassi is the CEO of Benassi SP. With a degree in Business Administration from PUC-SP, Bruno, 39, is married and a father of two. His diverse career includes roles as a produce buyer, account manager, commercial director, and CEO. Bruno has distinguished himself through his leadership and innovation skills. A significant milestone in his career was the creation and implementation of the shared management model at Benassi SP. This model, which combines space provided by retailers with Benassi’s expertise in fruits and vegetables, has led to numerous success stories. Currently, Benassi SP supplies a wide range of retailers, from small to large, throughout the state of São Paulo.

TALKS

Charles
Rozenbaum

Supply Chain’s Director of Supermercado Palato

Graduated in Industrial Design from the State University of Minas Gerais, Charles Rozenbaum has a solid academic record, complemented by three MBAs – in Marketing from FGV, in Project Management from FGV and Executive from FDC. He also completed the Manager Development Program and the Advanced Manager Development Program, both at FDC, in addition to several management and leadership courses.

TALKS

Christianno Sanguinetti

Diretor Comercial da Sam’s Club Brasil

Christiano Sanguinetti is the Commercial Director of Sam’s Club Brazil and has a solid career spanning over 25 years in the Food Retail industry. He has extensive experience in commercial areas, working across various food categories in regional and national companies. His expertise includes perishables, purchasing, strategic alliances, and the implementation of a centralized purchasing model.

With vast experience in purchasing, category management, pricing, promotion, and supply chain, Christiano excels in managing large teams spread across different states of Brazil. He is an Agronomist Engineer with an MBA in Marketing and Business Management, and he has experience as a speaker at various events, recognized for his adaptability and resilience.

TALKS

Dal
Gomes

Marketing and Membership Coordinator of IFPA

Dal Gomes is a Corporate Communication and Public Relations specialist from USP, with an MBA in Market Intelligence and Consumer Behavior from PUC-Campinas. Currently, he holds the position of Marketing and Membership Coordinator at the International Fresh Produce Association (IFPA). With a solid professional background, he has led projects in Communication, Marketing, and Business Events for national and multinational companies across various sectors.

TALKS

Fernando Campanha

President of JFC Group

With a strong dedication to his work, Fernando has developed deep knowledge and expertise in the vegetable sector, significantly contributing to the growth and success of JFC. His career is marked by a commitment to quality and excellence in service—values he inherited from his father and continues to uphold in his professional life.

TALKS

Francisco
Homsi

Vice-Presidente e CCO da
Rede OBA de Hortifruti

Agricultural Engineer with specializations in International Trade and Retail Management, working in these fields for over thirty years. Experience includes importing and exporting fresh fruits, food, and beverages to over thirty countries, as well as strategic management of retail companies specializing in fresh foods. Advisor to the IFPA (International Fresh Produce Association). Currently, Vice President and CCO of OBA Hortifruti, a company with over seventy retail outlets across three states and more than eight thousand direct employees.

TALKS

Giampaolo
Buso

CEO of PariPassu

Partner and CEO of PariPassu; Traceability Director at GS1 Brazil; and Master’s in Agroindustrial Production Engineering.

TALKS

Izabela Dolabela

Chef of it.kitchen, Ambassador of Le Cordon Bleu Brazil, and Professional Masterchef

Chef Izabela Dolabela Simon graduated in gastronomy from Universidade Estácio de Sá with endorsements from Alain Ducasse Formation and Ecole Hôtelière de Lausanne. She holds postgraduate degrees in functional and natural gastronomy, as well as in vegetarian and vegan gastronomy from Senac. She is an Ambassador of Le Cordon Bleu Brazil for the Plant Based Diploma.

In 2016, she participated in the first edition of MasterChef Professionals. Today, she is the chef and partner at it.kitchen, located in Vila Madalena in São Paulo, and is involved with Lowko Sorvete, Compotas Ibá, and Artse Vinhos.

TALKS

Jean Felipe Chioratto de Oliveira

Commercial Manager of Covabra Supermercados

With more than 20 years of experience in management positions in retail, Charles Rozenbaum has a diverse trajectory, working in areas such as operations, marketing, logistics and auditing. He is currently supply chain director at Rede Palato, where he stands out in optimizing processes and innovating supply strategies.

TALKS

José Barbosa Júnior

Commercial and Perishables Development Director at Plurix

Administrator, with a Postgraduate degree in Business Management, with over 20 years of experience in retail, working in Commercial and Operations areas.

Plurix, a company of Pátria Investimentos, operates in the regional food retail segment.

TALKS

Jorge Possato

Jorge Possato – CEO of Cooperativa Veiling and President of IBRAFLOR

Currently, he is CEO of Cooperativa Veiling Holambra, President of IBRAFLOR, a member of AIPH, and one of the founders of the Volunteer Firefighters of Holambra. Jorge is recognized for his ability to build strong teams and manage strategic businesses focused on results.

TALKS

Julio
Aoki

CEO of Da Santa

Founder and Educator Leader of the businesses and brands Da Santa, Entrepreneur of the New Economy, Certified Ambassador of the Conscious Capitalism Movement, and Member of the IFPA Brazil Board.

TALKS

Leonardo
Lourenço

CEO of Extrafruti

Bachelor of Information Systems from FAESA, with an MBA in Project Management from UVV and Business Management from MMURAD-FGV, and specialization in Production Engineering from IFES. Holds a certificate in PDDA from Fundação Dom Cabral. He has been the CEO of EXTRAFRUTI S/A since 2020 and a board member of IFPA – International Fresh Produce Association since 2021. He has been teaching Accounting Sciences at Faculdade PIO XII since 2018 and MBA courses at FACAN.

TALKS

Manoel Oliveira

Executive Director of the Brazilian Institute of Horticulture – IBRAHORT

Agricultural Engineer graduated from the Federal University of Lavras (1991) and Master’s in Post-Harvest of Perishable Products from UNICAMP (1996). He has specializations in Transport Logistics and Business Management from FGV, Advanced Franchising from ABF, and Retail Strategy from FGV. Currently, he is the Executive Director of IBRAHORT. Additionally, he is a cut flower producer in the Serra de Andradas, a board member of ANDRAFLORES, and has served as Vice-President of CONAD at COOPERFLORA (2015-2023), Technical Director of IBRAFLOR (2013-2019), President of the Federal Chamber of Flowers and Ornamental Plants at MAPA (2015-2018), and President of the National Committee for Vegetables and Flowers at CNA (2020-2024).

TALKS

Marina de Norman et d’Audenhove

Commercial Manager of Fruits, Vegetables and Flowers at Supermercado Zona Sul S/A

TALKS

Milton
Hummel

General Director of Cooperflora and President of Câmara Setorial de Flores e Plantas Ornamentais do MAPA

Agricultural engineer with a master’s degree in Business Development Administration and an Executive MBA in Business Management. He spent a decade as General Director at Cooperflora in Holambra/SP, in addition to fifteen years of retail experience, notably with Grupo Pão de Açúcar and Carrefour, focusing on the Bazaar sector. Milton is also recognized for his role as President of the Sectorial Chamber of Flowers and Ornamental Plants at MAPA in Brasília, and for his contribution as a member of Ibraflor over the past decade. Married for 22 years and father of two children, he balances his career with his family commitment.

TALKS

Nilson Gasconi

Business Development at GS1 Brasil

With over 25 years of experience in supply chain management.
Post-graduate in Environmental Forensics and Audit from IPT – Instituto de Pesquisas Tecnológicas/USP – Universidade de São Paulo. Certified Auditor by GS1 Global in Traceability.

TALKS

Paulo Dantas

CEO of Agrodan

Graduated in Accounting from the University of Western Santa Catarina, with specialization in Auditing, Financial Management, and Tax Law from FGV. Partner-Director at Audax Consultoria Tributária, specializing in tax refunds and fiscal benefits, with over 15 years of experience, particularly in the agribusiness sector with emphasis on fruits and vegetables.

TALKS

Paulo Schincariol

President of CNVeg and Director of the Brazilian Institute of Horticulture – IBRAHORT

CEO with over 10 years of experience leading the fresh and sanitized vegetable machinery and equipment industry. Active member of Ibrahort since 2012, currently serving on the Ibrahort Board and presiding over CNVeg (National Commission for Fresh and Sanitized Vegetables), demonstrating leadership and commitment to innovation and sustainability in the horticulture sector.

TALKS

Ricardo Capellaro

Presidente da Cooperativa Agrícola Capellaro

Ricardo Cappellaro is the President and Commercial Manager of Cooperativa Cappellaro, as well as a co-owner of the companies Cappellaro&Cappellaro, Capp Comercial, and Cappellaro&Pretto. With a degree in Agronomic Engineering, Ricardo combines his technical expertise with an active role in the business sector. Outside of the business environment, he stands out as a proud father of daughters.

TALKS

Stefan Adriaan Coppelmans

Co-founder of La Vita Alimentos

Graduated in Food Engineering from Unicamp – Universidade Estadual de Campinas, located in Campinas city, São Paulo state. Co-founder of La Vita Alimentos Agro Indústria Ltda.

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